A new listing launch clean is a one-time deep clean done before a property's first guest — every surface, cabinet, and appliance reset to a baseline, not the lighter pass used between guests afterward. Tempe STR Cleaning scopes it at booking; published local pricing for comparable deep-clean resets in the Tempe area runs about $75 to $250.
Every stay after the first one gets a turnover. The first stay gets something bigger: a launch clean strips a property down to what a guest actually touches before anyone ever books it — inside cabinets and drawers, behind appliances, closet shelving, baseboards, light fixtures — because a listing photo and a first review only get one shot at a first impression.
It also runs on its own timeline. A launch clean has to land after the last contractor or stager leaves and before the listing shoot, which is a different scheduling problem than a same-day guest turnover — there's no checkout time forcing the window, just a launch date the property manager sets.
What's different about a launch clean versus a regular turnover?
A turnover resets what a guest disturbs in a few days: linens, kitchen, bathroom, floors. A launch clean assumes nothing has been reset yet — cabinet interiors carrying installation dust, appliance interiors that may still have shipping film on them, window tracks, vent covers. It's closer to a post-construction clean than a between-guest reset, even on a property where no construction happened.
- Cabinet and drawer interiors
- Appliance interiors and exteriors
- Window tracks and sills
- Light fixtures and switch plates
- Baseboards and vent covers
What does a launch clean cost?
Tempe STR Cleaning quotes a launch clean at booking based on square footage and how recently the property was renovated or furnished — a brand-new build with factory dust is a different job from a turnkey purchase that just needs a reset. For reference, local providers publish comparable 'Deep Clean & Seasonal Reset' pricing in the $75 to $250 range, drawn from four Tempe-area companies. A launch clean on a multi-bedroom rental covers more ground than that baseline reset, which is exactly why it's scoped per property instead of quoted off a flat number.
When should a launch clean happen?
Book it after every trade and delivery is finished — flooring dust, paint overspray, and packaging residue from new furniture all show up under a photographer's lights in a way they don't in person. It should be the last thing that happens before the listing photos, not squeezed in while a delivery truck is still due. A property's first photos and its first reviews both trace back to this one visit — the same standard behind Tempe STR Cleaning's own 5.0 rating across 23 Google reviews.
How is a launch clean different from a regular turnover?
A turnover resets a few days of guest use — linens, kitchen, bathroom, floors. A launch clean assumes nothing has been touched since move-in or renovation, so it covers cabinet interiors, appliance interiors, and fixtures a normal turnover never opens.
When should we book it?
After the last contractor, delivery, or stager leaves, and before the listing photos are shot. Booking it too early just means redoing sections once more work happens on the property.
What does it cost?
It's quoted at booking against square footage and property condition rather than a flat rate. Local 'Deep Clean & Seasonal Reset' pricing in the Tempe area runs $75 to $250 as a reference point, though a full launch clean on a rental typically covers more ground than that baseline job.
Do you handle the launch clean and the first turnover in one visit?
No, they're two separate visits — the launch clean happens before the first guest ever books, and the first turnover happens after that guest checks out, on the same schedule as every turnover after it.